Purpose of this Privacy Notice
This Privacy Notice sets out the ways we collect and use your personal data when using any of our online services.
This Privacy Notice is linked to our General Terms. You should read and understand both documents. We update this Privacy Notice as and when our processes change.
If you have any queries about the information in this notice, please send your enquiry to our Customer Services department who'll be able to assist you. Customer Services can be contacted here.
Type of information we collect
We collect and process the following personal information:
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You're required to provide some of this information in order to register an account with us.
It's your responsibility to inform us when your details change so we can keep our records accurate and up-to-date.
How we use your personal data
This section details how we use your information and our legal basis.
| Purpose of using your personal data | Legal basis |
Setting up and using your account with us including:
| Necessary for the performance of a contract |
| Providing our betting and gaming products and Services to you. | Necessary for the performance of a contract |
| Tracking deposit limits. | Consent |
| Providing customer support for our website or mobile application. | Legitimate Interest |
| Receiving and handling queries through our Online Help and complaints through Customer Services. | Legitimate Interest |
| Linking multiple accounts. | Legitimate Interest |
| Recording and listening to telephone calls to and from our Customer Services department. | Legitimate Interest |
| Verifying the information you have provided us is accurate. | Necessary to comply with a legal obligation |
| Conducting Anti-Money Laundering (AML) checks. | Necessary to comply with a legal obligation |
| Monitoring activity to analyse and conduct proceeds of crime and fraud investigations. | Necessary to comply with a legal obligation |
| Sharing information with public bodies such as the Police or Gambling Commissioner. | Necessary to comply with a legal obligation |
| Monitoring gambling patterns using automated decision making to identify possible Safer Gambling concerns. | Necessary to comply with a legal obligation |
| Creating and analysing reports about the use of our Services. | Legitimate Interest |
| Contacting you for research purposes so we can better understand our Services and how they are perceived by our customers. | Legitimate Interest |
| Use aggregated gambling activity statistics to manage our risk. | Legitimate Interest |
Communicating service messages to you including:
| Necessary for the performance of a contract |
| To provide you with personalised use of our Services so we can offer you and other players a better service. | Legitimate Interest |
| Analyse and profile your information so we can better understand your preferences and which products and offers would be most suitable for you and customers similar to you. | Legitimate Interest |
| If you download our mobile application, you'll be provided with the option to receive notifications. | Consent You can select your preferences on your device. |
| Prevention or detection of a crime. | Necessary to comply with a legal obligation |
| Sending marketing messages to you in relation to promotions, products or Services that you may be interested in. | Consent You can update your marketing preferences and also opt-out at any time within your account settings on our website or mobile application. We'll also include unsubscribe features in our communications which you can utilise to opt-out of future marketing communications. |
| Using your email to conduct paid social media advertising campaigns. | Legitimate Interest |
Collecting and analysing data collected by ‘cookies’ and similar technology. Please see our COOKIE POLICY | Consent |
| Affordability Checks | Necessary to comply with a legal obligation |
When you give us information about any health issue related to yourself or any third party, we'll process this information with your consent, when it's in your vital interest or on the grounds of substantial public interest.
Sharing your personal data
We share personal data with:
- Analytics companies
- Advertising agencies
- Risk and fraud agencies
- Customer service agencies
- Regulators
- Companies within the our Group of companies
- Credit Reference Agencies
We disclose anonymized data (such as aggregated statistics) about the users of our services in order to describe our sales, customers, traffic patterns and other information to prospective partners, advertisers, investors and other reputable third parties and for other lawful purposes, but these statistics won't contain your personal data.
Occasionally, we're required by law, court order or governmental authority to disclose certain types of personal data.
Your Rights
You have the rights to:
- Information about how we use your personal data.
- Access the personal data we hold about you.
- Request we erase your personal data:
- Where it's no longer necessary for us to process it
- Where you've withdrawn your consent
- Where you've objected
- Where your personal data has been unlawfully processed
- Where erasing your personal data is required in accordance with a legal obligation.
- Object to us processing your personal data where legal basis is our legitimate interests, including for marketing processes.
- Rectify any inaccurate personal data we process.
- Request we restrict our processing of your data.
- Request we share your information with another organisation (data portability).
- Request an explanation of the logic involved where we make decisions about you solely through automated means.
- Lodge a complaint with a data protection regulator.
- Withdraw your consent where we've specifically requested your consent to process your personal data and have no other lawful conditions by contacting [email protected]. You can withdraw your consent for receiving direct marketing within your account settings on our website.
If you would like to exercise any of your rights, you can do so by emailing us at [email protected].
Where you make a request in respect of your rights, we'll require proof of identification. We may also ask that you clarify your request.
If a third-party is making a request on your behalf, we'll ask them for your authorisation that they act on your behalf and additional photographic identity verification.
Contacting Us
You can contact our Data Protection office by sending an email to [email protected].